Self-publishing home-made booklets and/or manuals is
probably the easiest way to break into your own small home
online business. Even if you do not have training as a writer,
you still can research information on an interesting subject
and report its statistics.
Have you been afraid to self-publish because you thought
you had to send drafts to publishers for acceptance? There
is nothing further from the truth. You can self-publish just by
typing your book or manual and having a competent typesetter
place it in camera-ready format for you. Or, do it yourself
and save a lot of money! This is the 1990's - the age of
computers and The Internet. We don't have to have a
minimum of 10,000 books printed and hire an agent to sell
them for us anymore. In fact - the computer has made
publishing affordable and easy for everyone!
Once the book or manual is ready for printing, ask your
typesetter to print out 10 or 15 copies on their laser
printer. You’ll probably have to pay extra for the copies, but
it's cheaper in the long run. If you want 50 or 100 copies,
take the master the typesetter sends you and have them
printed at the local copy shop.
A competent mail order printer will print them for you when
you need 250 or more done; but keep in mind that the more
you order, the more money you'll save. But once several
copies are made and bound, you can begin marketing them.
Advertise the book or manual in the 100's of mail order
publications (if your book appeals to the mail order folk)
or the Internet; e-zines, register it on the search engines,
talk about it in the newsgroups. Send sample copies to
publishers who offer reviews and write-ups to take
advantage of free advertising. You could even send a free
sample to the publisher of a well-known tabloid and ask for
a plug if they enjoyed the book.
Or perhaps you may want to try selling the book locally by
taking it to flea markets or placing copies in convenient
stores. Most mom-and-pop operations will allow you to
place your book in their store for 40% to 50% of the cover
price. This way, copies that don't sell won't cost you anything.
All you have to do is check up on them once or twice per
week and make sure they are easy to find on the rack to
attract the eye of the potential customer. And if your booklet
is filled with recipes or local folklore - local businesses will be
thrilled to promote and carry your book on their shelves.
Local people love to read books about their community and
keep them as collectors items.
By marketing your own product - orders will come directly
to you or be controlled by you. If you sell through the mail
or online, you simply mail a copy of your book or manual with
a cover letter thanking the customer for their order. Believe it
or not - It's that simple! And best of all - you keep all the
profits which is better than sharing the money with another
publisher who dropships for you.
Yes, there will be some costs involved in advertising, printing
and mailing to promote your self-published book or manual;
but do you know the costs involved in sending drafts out to
publishers for acceptance? Believe me, it runs into the
$1,000's! And big companies who will publish your book for
you start out with costs of $10,000 or more without the
guarantee that you will even make one sell!
If you really want to save money and put your own books
together, simply have them printed and shipped to you. Then,
you will collate the pages in the proper sequence, staple them
in the middle (called saddle stitching), fold in half and you're
done. The only office tool you need to invest in is a long-armed
stapler. One can be purchased at your local office supply store.
The current price is around $40.
Plan your next book, manual or other publication and enjoy
the benefits of keeping all the proceeds. It's really a fantastic
way to make some extra money while still keeping your job
and your steady income.